YUMEN Fragrance
A complete brand identity and strategy system for the conceptual perfume brand YUMEN, centered on a ‘sensory narrative of the night.’ The design combines Eastern aesthetics, moonlit imagery, and immersive storytelling to create a dreamlike brand atmosphere. The project includes typography, packaging, and motion visuals, together presenting a brand visual language that is both narrative-driven and emotive.
YUMEN redefines the night as a space of serenity, reflection, and sensory connection.
Each product series is designed with distinct functions that correspond to different steps in the YUMEN 3-step ritual.