About

Work

Beini Shen is a graphic designer specializing in brand design, brand strategy, and typography.

“Design is not just problem-solving but storytelling. I step into others’ perspectives—listening for the memories, emotions, and aspirations that often remain unspoken. A design, like a story, carries not only form but the traces of people and the worlds they inhabit. As a designer, I weave those threads into visuals that resonate deeply. Each project is a narrative where detail shapes atmosphere, and atmosphere shapes meaning, so that what begins as my vision can ultimately become an unforgettable story.”

Branding Design / Brand StrategyYUMEN Fragrance

Branding Design / Brand Strategy
KOHL’S Rebranding

Design Fiction / VR Video
Deep Diver